KNEC Diploma in Sales and Marketing — Module I

Prepare for KNEC Diploma in Sales and Marketing Module I theory examinations with 15 past-paper lessons and 279 answered question parts. This collection covers Communication, Economics and Information Communication Technology Theory, organised into examination-year chapters for 2019, 2020, 2021 and 2024.

Each lesson presents the questions followed by clearly labelled answers. Attempt the paper first, then compare your reasoning, structure and calculations with the worked responses.

Subjects covered

• Communication: interpersonal communication, meetings, interviews, office correspondence, presentations and modern communication channels. Complete example letters and investigation reports show how to organise longer writing tasks. Reading passages are included with vocabulary, comprehension and summary answers.
• Economics: economic systems, production, demand and supply, market structures, money and banking, inflation, public finance, international trade, employment and development. Worked revenue tables explain the calculation method, while labelled diagrams support questions on competitive equilibrium and maximum prices.
• ICT Theory: computer systems, software, networking, security, data processing, word processing, spreadsheets, presentations and databases. Required diagrams and relevant question figures are included. Spreadsheet answers show the correct cell references and resulting calculations.

How to study

Select an examination year, then choose a subject and sitting. Write your own answer before opening the worked response. For longer communication tasks, practise the complete document format. For ICT and economics, redraw the diagrams and repeat calculations independently.

Current paper coverage comprises the 15 available theory papers in these three subjects. Where a supplied paper has unusual numbering or an omitted printed subquestion, the lesson explains the source issue. These independent revision answers are not official KNEC marking schemes.