Economics — July 2021
KNEC Diploma in Sales and Marketing — Module I. Paper code: 2902/105
Independent worked revision answers. These are not official KNEC marking schemes.
Question 1(a)
There are certain features that define economic resources. Highlight five such features. (10 marks)
Answer
- Scarcity: resources are limited relative to the many wants they could satisfy.
- Usefulness: resources help produce goods and services that satisfy human wants.
- Alternative uses: the same resource can often be allocated to different productive activities.
- Opportunity cost: using a scarce resource for one purpose sacrifices its next-best alternative use.
- Uneven distribution: the quantity and quality of resources differ between individuals, regions and countries.
Question 1(b)
There are certain factors that may determine an individual’s demand for a product. Explain five such determinants. (10 marks)
Answer
- The product’s own price: other things equal, a higher price normally reduces quantity demanded.
- Income: a rise in income usually raises demand for normal goods but can reduce demand for inferior goods.
- Prices of related goods: a dearer substitute can increase demand, while a dearer complement can reduce it.
- Tastes and preferences: fashion, advertising and personal priorities can increase or reduce willingness to buy.
- Expectations: anticipated price rises, income changes or shortages can change purchases made now.
Question 2(a)
Country X has lately been experiencing reduced supply of some essential household products. Explain five reasons for such reduced supply. (10 marks)
Answer
- Higher input prices raise production costs and reduce the quantity firms are willing to supply at a given selling price.
- Adverse weather or natural disasters can damage crops, factories and transport links.
- Shortages of raw materials, labour or power can interrupt production and reduce output.
- Higher production taxes or withdrawal of subsidies can make supplying the products less profitable.
- Closure or exit of producers reduces the number of suppliers and total market output.
Question 2(b)
Highlight five factors that could influence price determination by a firm. (10 marks)
Answer
- Costs of production and the margin needed to sustain operations.
- Customers’ demand, willingness to pay and sensitivity to price changes.
- Competitors’ prices and the availability of close substitutes.
- The firm’s objectives, such as market entry, profit maximisation or maintaining market share.
- Applicable pricing rules, taxes and market conditions, including shortages or seasonal demand.
Question 3(a)
Land as a factor of production possesses certain characteristics. Explain five such characteristics. (10 marks)
Answer
- Natural origin: land represents resources supplied by nature, rather than created through production.
- Fixed aggregate physical supply: the total earth surface cannot be increased, although usable sites and their productivity can be improved.
- Geographical immobility: a particular parcel cannot be moved to another location.
- Heterogeneity: parcels differ in fertility, minerals, climate, accessibility and other productive qualities.
- Derived demand: businesses demand land because it contributes to producing goods and services that customers want.
Question 3(b)
The location of industries in a country may be influenced by certain factors. Outline five such factors. (10 marks)
Answer
- Proximity to raw materials, particularly bulky or perishable inputs.
- Access to customers and a sufficiently large market.
- Availability of suitable labour and necessary skills.
- Reliable transport, electricity, water and communications.
- Land costs, planning requirements, security and other local operating conditions.
Question 4(a)
A market is said to be perfectly competitive if certain conditions exist. Highlight five such conditions. (10 marks)
Answer
- Many small buyers and sellers, so no individual participant controls the market price.
- A homogeneous product that buyers regard as identical across sellers.
- Free entry and exit of firms, without restrictive barriers.
- Perfect knowledge of relevant prices, quality and market conditions.
- Mobility of factors of production so resources can respond to changes in returns.
Question 4(b)
Country Y is in the process of calculating its national income. Explain five factors that could influence the size of national income of the country. (10 marks)
Answer
- Natural-resource endowment: productive land, minerals and other resources can support higher output.
- Labour supply and skills: a healthy, educated and productively employed workforce produces more goods and services.
- Capital stock: machinery, infrastructure and investment increase productive capacity.
- Technology and organisation: improved production methods and management raise productivity.
- Institutional and economic conditions: stability, functioning markets and supportive infrastructure encourage sustained production.
Question 5(a)
The Central Bank of a country is expected to carry out certain functions. Highlight five such functions. (10 marks)
Answer
- Formulating and implementing monetary policy to support price stability.
- Issuing and managing the national currency.
- Providing banking services to the government and acting as its fiscal agent.
- Serving the banking system, including settlement facilities and eligible liquidity assistance.
- Holding and managing foreign-exchange reserves and supporting orderly payment and financial systems.
Question 5(b)
A government usually aims at achieving certain objectives through its fiscal policy. Explain five such objectives. (10 marks)
Answer
- Promote economic growth by directing spending and taxation toward productive investment.
- Support employment by stimulating demand or financing useful public works when activity is weak.
- Improve price stability by adjusting overall spending and taxation to moderate excessive demand.
- Redistribute income through progressive taxation, transfers and access to public services.
- Improve allocation of resources by financing public goods and influencing activities with wider social costs or benefits.
Question 6(a)
Country Z has lately been experiencing a high level of cost push inflation. Highlight five factors that could have led to such inflation. (10 marks)
Answer
- Wages rising faster than labour productivity increase labour cost per unit of output.
- Higher fuel and electricity prices raise transport and production costs across industries.
- More expensive raw materials increase the costs of producing finished goods.
- Currency depreciation raises domestic-currency costs of imported inputs.
- Higher indirect taxes or production charges raise suppliers’ costs and may be passed into prices.
Question 6(b)
Outline five ways in which a country could restrict its trade with other countries. (10 marks)
Answer
- Impose tariffs on imported products.
- Set quotas limiting the quantity of imports.
- Require import licences that restrict the products or importers permitted to trade.
- Apply exchange controls that limit foreign currency available for imports.
- Impose embargoes or bans on specified trade, subject to the applicable legal framework.
Question 7(a)
Many developing countries are experiencing high levels of unemployment. Explain five ways in which a government could reduce such unemployment levels. (10 marks)
Answer
- Provide relevant education and vocational training to reduce skill mismatches.
- Encourage private investment by improving infrastructure and the business environment.
- Support viable small enterprises and self-employment through training and access to appropriate finance.
- Undertake economically useful public works that create jobs and improve productive infrastructure.
- Improve job information, placement services and labour mobility so vacancies can be matched with jobseekers.
Question 7(b)
Country X intends to encourage private investors as a way of enhancing its economic growth. Explain five ways in which the country could encourage private investors. (10 marks)
Answer
- Maintain predictable policies and protect lawful property and contractual rights, reducing uncertainty.
- Improve roads, power, water and communications to lower business operating costs.
- Simplify transparent business-registration and licensing procedures to reduce unnecessary delays.
- Promote access to suitable finance and efficient financial services for viable investment.
- Develop relevant workforce skills and targeted, sustainable investment incentives that address genuine investment barriers.